World Music Day Zing
A broadcast-grade World Music Day promo for Zing. Last year we lost 10 musicians and singers, and we decided to pay a musical tribute to remember that their music shall live forever — even when they are gone, their music will uplift millions of people each and every day. The idea behind this tribute was to acknowledge their presence through their music even after they are gone. Their music originated on earth, but it will travel dimensions and space far beyond interstellar space. Because music is frequency — once created, it shall live forever. The particle-like disintegration effect was to show how the universe synchronises with the music they have created, and everything becomes musical — even musical instruments float like asteroids.
Selected Works
Challenge & outcome
Deliver a linear-broadcast promo that feels contemporary against digital-native music content — inside a two-week window and tight music-clearance constraints.
Aired as the channel's official World Music Day promo across Zing's broadcast slots and social handles.
Titles, kinetic type, and end-card treatment.
Beat-driven cut against the licensed audio bed.
Archive footage cleanup and integration.