Film Campaign · Case Study

DESPATCH Movie Promotion

A visually engaging promotional video for DESPATCH built around a unique paper cut-out animation style. Each scene unfolds like an investigative case file — a dynamic collage of torn newspapers, headlines, crime reports, and investigation documents revealing key story elements through layered paper animations.

Client:RSVP Movies
Year:2024
Duration:6 weeks
Discipline:Film Campaign
20+
Deliverables
6 wks
Turnaround
16:9 · 1:1 · 9:16
Formats
Gallery

Selected Works

Teaser motion poster
01 · Teaser motion poster
Social promo cut
02 · Social promo cut
Campaign trailer cut
03 · Campaign trailer cut
The brief

Challenge & outcome

Capture the film's suspense, investigative journalism, and crime-thriller atmosphere in a distinctive cut-out animation language — building tactile paper collages that read instantly on mobile while keeping the texture and tactility of real newsroom material.

Outcome

Delivered a suspense-driven cut-out animation promo that captured DESPATCH's investigative-journalism tone, deployed across the film's digital and social rollout as the campaign's signature piece.

My role
Art Direction

Owned the paper cut-out visual language and case-file narrative end-to-end.

Animation

Designed and animated the layered paper collage, parallax, and typewriter reveals.

Compositing

Integrated torn-paper textures, ink bleeds, and shadow casts in After Effects.

Toolkit
Autodesk FlameAfter EffectsPhotoshopPremiere ProIllustratorTopaz Photo AI
Credits
Lead DesignerAnjay Kumar Sahu
StudioIn-house creative
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