Motion Graphics · Case Study

Footage-Free Promo Graphics-Driven Broadcast Promo

This promotional spot was created entirely using motion graphics, animation, typography, and visual effects without relying on any live-action footage. Every visual element was designed and animated from scratch to communicate the show's identity while maintaining the channel's broadcast standards.

Client:Broadcast Channel
Year:2023
Duration:4 weeks
Discipline:Motion Graphics
0
Live-action
100%
Graphics
Broadcast
Delivery
Gallery

Selected Works

Graphics-driven promo cut
01 · Graphics-driven promo cut
Animated typography spot
02 · Animated typography spot
VFX highlight cut
03 · VFX highlight cut
The brief

Challenge & outcome

Create a visually engaging television promo that captures the mood and personality of the show using only custom-designed graphics and animation.

Outcome

The final promo successfully delivered a dynamic and engaging visual experience using entirely original graphic elements. By avoiding live-action footage, the project showcased strong motion design, animation, and broadcast graphics skills while meeting television delivery standards.

My role
Concept Development

Developed the concept and visual direction for the promo.

Motion Graphics Design

Designed custom graphic assets and the overall visual system.

Animation

Animated transitions and motion elements from scratch.

Typography Animation

Animated typography to highlight key information.

Visual Effects

Applied lighting, particles, and VFX for added impact.

Color Correction & Finishing

Performed color correction and final compositing.

Final Broadcast Delivery

Exported the promo in broadcast-ready format.

Toolkit
Autodesk FlameAfter EffectsPhotoshopIllustratorPremiere ProCinema 4D
Credits
Motion DesignerAnjay Kumar Sahu
ClientBroadcast Channel
Next case study
Goa Fest Promotion
Event Branding · ZEE5
View project