OTT Platform · Case Study
ZEE5 OTT Campaign
A three-film promo package for ZEE5 covering a platform brand film, a genre-driven show sizzle, and a subscription-conversion piece — all tuned for high-density OTT surfaces.
Client:ZEE5
Year:2023
Duration:4 weeks
Discipline:OTT Platform
3
Films
9
Cutdowns
CTV · Mobile · Web
Surfaces
Gallery
Selected Works
The brief
Challenge & outcome
Cut through OTT feed fatigue with a single visual system that could scale across regional languages, show artwork libraries, and 6-second bumpers.
Outcome
Three campaign films shipped and deployed across ZEE5 apps, YouTube pre-roll, and connected TV — reused as an evergreen platform identity system.
My role
Motion Design Lead
Owned the visual system, transitions, and end-card treatments.
Editor
Cut all three films from stock and show masters.
Finishing
Color, titles, and delivery specs for every OTT surface.
Toolkit
Autodesk FlamePremiere ProAfter EffectsDaVinci ResolvePhotoshop
Credits
Motion Designer / EditorAnjay Kumar Sahu
ClientZEE5 Marketing
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